That’s it. Linking from one page or portal to other sources of information, news, kitty pictures, or why Peter Jackson and George RR Martin are in a dead heat for exploitative money-making. Whatevs.
So, if you mention on your blog-post or FaceBook that old Great-Uncle so-an-so served in such and such a unit, in the battle of whozits, it behooves you to, say, link to his unit or service record, a YouTube video about the battle, a picture of a piece of schrapnel from the great-avuncular arse which he passed on to you, a link to a museum where you donated said bit of arse-schrapnel, so all might enjoy it, and so on.
The other day on FaceBook, some people were gushing over some lovely church music.
LINKS, people!* ~
* Please to note that I have used a significant number of actual links in this posting on my blog about links, to further illustrate my point.